Dress Your Showroom To Impress
Dress Your Showroom To Impress
Your showroom is the pinnacle of the customer experience, it is usually the first thing the customer sees when they walk into your building and where most of the discussions about design and budget take place. It is vital to ensure that your showroom makes the right impression to your customer, so we have compiled a few helpful tips and tricks to consider.
First Impressions Count
Walk into your showroom with fresh eyes from the view of the customer and like you are seeing it for the first time, what do you see?
Are the floors and surfaces clean?
Is there a smiling face to greet you?
Is it free from clutter?
Does it smell ok?
Customers can make a snap decision when they walk into a building on whether you are the right place for them to spend their money, so appearance does matter.
Research has proven that people remember an experience more if it a multi-sensory one, so pay special attention to what the customer can see, smell and touch when they walk into your showroom. The customer is likely to be spending a lot of money with you so you must gain their trust from the first moment they walk through your door.
If you can’t be objective maybe get a friend or secret shopper to pose as a customer and give you some honest feedback.
Put On A Good Spread
No, we don’t mean a buffet, make sure you have a wide range of options for the customer to look at and engage with. Stone samples of different colours and textures. A range of different edging profiles, finishes and setups. Not everyone has the luxury of space to have lots of different units and islands featuring dramatic waterfall edges, but there are ways around that. Small cutoffs can showcase different textures and edges that can enhance the customer's tactile experience. A folder of pictures of the work you have produced will also help your customer to visualise these items in their own kitchen and even perhaps give them some new ideas.
If you have lots of previous work to show off, then show it off. Give your customers the confidence that they can trust you to create their dream kitchen.
Never Miss An Opportunity To Cross-Sell
It's important to have other items to hand to help you cross-sell different items to the customer, such as chopping boards, coasters, sealers and cleaners.
Make it easy for your sales team to get a better deal and showcase the range of opportunities you have to help them live in their dream kitchen.
Quality Is Important
Quality helps the customer to see that they are getting a good deal. Ensure your showroom pieces feature the best finishes. It is important to update them as soon as they start to show signs of wear and tear, the customer is shopping for a new kitchen and that is what they want to see.
Of course, quality work can only be achieved with quality tooling so check out Stonegate’s full range of cutting, and finishing tools to see how you can up your game with quality tooling.
Keep Up With The Latest Trends
Is your showroom displaying the latest in Kitchen/Bathroom trends?
It is important to keep up to date with the latest in colour and design as your customer is likely to come through your door at the very least having searched for a few ideas and in some cases have a Pinterest board full of different designs and ideas.
As a provider of this service, they will look to you as the expert so it would be wise to know more than your customer in this area. If your showroom features the latest in kitchen island design, colour and functionality it will not only impress but also reassure the customer that you are the right fabricators for them.
Give The Customer Something To Remember You By
This one is super simple but often forgotten. You may not be the only fabricator this customer is scoping out, so you want to make sure the customer leaves your showroom with everything they need to remember what you have spoken about and how to get back in touch with you. There are lots of things you could leave your customer with, depending on budget, here are just a few ideas:
- Samples
- Brochure
- Quotes
- Business card
- Print Outs
- Summary of ideas and discussion
- Leaflets
- Merchandise
These six ideas take into account the main aspects of your customer’s journey, from the moment they enter your showroom to when they leave it.
Follow these steps and you can be certain your prospective customer will have a great experience with you, increasing your orders and also your word of mouth potential.